Breaking down The Buy vs Build decision points

Came across an interesting article which breaks down the discussion points in evaluating and entering into a vendor partnership or deciding to develop custom analytic solutions. One thing that the article articulates well is re-shaping the thought process to make sure that the evaluation of either path should be viewed with the intent of entering into a long term partnership or engagement: http://www.sisense.com/blog/embedded-analytics-the-build-vs-buy-debate-is-pointless/